American Family . About the Family. What It Means to Be Latino | PBS Posted on September 13, 2016May 7, 2017 Gloria Lopez-HenriquezPosted in Blog, Identity, Immigration, social identity-ethnicity What it Means to be Latino It’s more complicated than you think. What does it mean to be Latino? We asked writer Ruben Martinez, UCLA linguistics professor Otto Santa Ana, and Fordham University sociologist Clara Rodriguez to address that question. In the essays that follow, you’ll find that their answers were all very different. Source: American Family . About the Family. What It Means to Be Latino | PBS